Furniture Classics, formerly Perfect Homes in Eastbourne. It may not be a great improvement on the previous sign, but it’s one less Curlz shop sign in Eastbourne. Hurrah!
Here we have Kipps hostel in Brighton, a bit like Dream Tubes, I can only imagine that Curlz was chosen because of the phrase ‘curl up to’. What kind of person would go with this idea, probably the kind that finds a tshirt with a cat on it saying ‘moo’ funny. Which beyond the age of 3 ceases to be funny or clever.
So what typeface do you use for a dealer in fine jewellery, a distinguished old-style, or perhaps a refined thin geometric style.
What about Curlz.
Yea… wait what?
So you’ve opened a jewellers called Spiral, now you need to create your logo, why not design your own type, okay you’ve done the ‘S’, now the ‘P’ … oh sod it just use Curlz already.
Dream Tubes packaging design feedback: Yeah generally good, but not keen on the curly bits on the type.
Designer’s solution: Yeah just lopped those curly bits off, couldn’t be bothered to finish off the ends, because well, your product is shit.
Perfect Homes
Once again, where you find one inappropriate use of Curlz you’re bound to find another. Here we have Perfect Homes on Terminus Road, Eastbourne, not Stardust Lane, Pixieland, the only place I’d find this use of typeface acceptable.
Rockwells
If you thought clipart was dead, then you obviously haven’t visited Eastbourne lately. And what better way to convey the swirling of coffee cups and endless supply of Belgian buns than Curlz.
Barber Blacksheep
And as if Saint Georges Road didn’t have enough Shop fronts branded with Curlz already. Here’s yet another less than 100ft from the previous two.
Kerfuffle!
Ooh look, now this place must be full of hilarious tat that you’ve always dreamed of, like that picture of a hamster, you know the one dressed up like David Bowie from the Jean Genie years, but you didn’t get it last time as you found it so hilarious the first time that you didn’t stop laughing for a whole week, and they locked you up in a mental institution for 3 years, but I’m sure that won’t happen again, especially since your frontal lobotomy.
