Oh.
It would seem Eastbourne has a Curlz quota to meet. We get rid of one use, and low and behold another appears. Here we have Appyfeet in the Arndale Centre. I give it 6 months before it shuts down.

Furniture Classics, formerly Perfect Homes in Eastbourne. It may not be a great improvement on the previous sign, but it’s one less Curlz shop sign in Eastbourne. Hurrah!

Here we have Kipps hostel in Brighton, a bit like Dream Tubes, I can only imagine that Curlz was chosen because of the phrase ‘curl up to’. What kind of person would go with this idea, probably the kind that finds a tshirt with a cat on it saying ‘moo’ funny. Which beyond the age of 3 ceases to be funny or clever.

So what typeface do you use for a dealer in fine jewellery, a distinguished old-style, or perhaps a refined thin geometric style.
What about Curlz.
Yea… wait what?

So you’ve opened a jewellers called Spiral, now you need to create your logo, why not design your own type, okay you’ve done the ‘S’, now the ‘P’ … oh sod it just use Curlz already.

Dream Tubes packaging design feedback: Yeah generally good, but not keen on the curly bits on the type.
Designer’s solution: Yeah just lopped those curly bits off, couldn’t be bothered to finish off the ends, because well, your product is shit.

Not only is this another bad choice of Curlz being used on a cafe, but they’ve also done another of my pet hates, bad gradient fills. Sign-making used to be an art, but nowadays sign-makers seem to be 5 year-olds that have found the fill feature in Microsoft Word.