Here we have Kipps hostel in Brighton, a bit like Dream Tubes, I can only imagine that Curlz was chosen because of the phrase ‘curl up to’. What kind of person would go with this idea, probably the kind that finds a tshirt with a cat on it saying ‘moo’ funny. Which beyond the age of 3 ceases to be funny or clever.

So what typeface do you use for a dealer in fine jewellery, a distinguished old-style, or perhaps a refined thin geometric style.
What about Curlz.
Yea… wait what?

So you’ve opened a jewellers called Spiral, now you need to create your logo, why not design your own type, okay you’ve done the ‘S’, now the ‘P’ … oh sod it just use Curlz already.

Not only is this another bad choice of Curlz being used on a cafe, but they’ve also done another of my pet hates, bad gradient fills. Sign-making used to be an art, but nowadays sign-makers seem to be 5 year-olds that have found the fill feature in Microsoft Word.

Barber Blacksheep

And as if Saint Georges Road didn’t have enough Shop fronts branded with Curlz already. Here’s yet another less than 100ft from the previous two.

Pardon My French!

Amazingly this shop is right beside Kerfuffle, and can only imagine that when they went to the sign shop, they said the name of the shop in a Barbra Windsor Carry On style of voice.

Kerfuffle!

Ooh look, now this place must be full of hilarious tat that you’ve always dreamed of, like that picture of a hamster, you know the one dressed up like David Bowie from the Jean Genie years, but you didn’t get it last time as you found it so hilarious the first time that you didn’t stop laughing for a whole week, and they locked you up in a mental institution for 3 years, but I’m sure that won’t happen again, especially since your frontal lobotomy.