Oh.
It would seem Eastbourne has a Curlz quota to meet. We get rid of one use, and low and behold another appears. Here we have Appyfeet in the Arndale Centre. I give it 6 months before it shuts down.
Furniture Classics, formerly Perfect Homes in Eastbourne. It may not be a great improvement on the previous sign, but it’s one less Curlz shop sign in Eastbourne. Hurrah!
Here we have Kipps hostel in Brighton, a bit like Dream Tubes, I can only imagine that Curlz was chosen because of the phrase ‘curl up to’. What kind of person would go with this idea, probably the kind that finds a tshirt with a cat on it saying ‘moo’ funny. Which beyond the age of 3 ceases to be funny or clever.
You’re doing an advert about the films from the 60s, so you’re going to want to pick a typeface that conveys the suave, sophistication, and coolness from the films from that era. So why on earth have they chosen Curlz. Why?!
So what typeface do you use for a dealer in fine jewellery, a distinguished old-style, or perhaps a refined thin geometric style.
What about Curlz.
Yea… wait what?
So you’ve opened a jewellers called Spiral, now you need to create your logo, why not design your own type, okay you’ve done the ‘S’, now the ‘P’ … oh sod it just use Curlz already.
Dream Tubes packaging design feedback: Yeah generally good, but not keen on the curly bits on the type.
Designer’s solution: Yeah just lopped those curly bits off, couldn’t be bothered to finish off the ends, because well, your product is shit.
Not only is this another bad choice of Curlz being used on a cafe, but they’ve also done another of my pet hates, bad gradient fills. Sign-making used to be an art, but nowadays sign-makers seem to be 5 year-olds that have found the fill feature in Microsoft Word.
Perfect Homes
Once again, where you find one inappropriate use of Curlz you’re bound to find another. Here we have Perfect Homes on Terminus Road, Eastbourne, not Stardust Lane, Pixieland, the only place I’d find this use of typeface acceptable.
Rockwells
If you thought clipart was dead, then you obviously haven’t visited Eastbourne lately. And what better way to convey the swirling of coffee cups and endless supply of Belgian buns than Curlz.
